Nuneaton Town have appointed Neal Lowe as their new commercial manager.
The club described Lowe as a lifelong supporter with experience and knowledge of the local business community.
Chairman Ian Cook said: "The commercial side is vital to the club's future, and we want to keep building meaningful partnerships across Nuneaton. I'm looking forward to seeing Neal help us develop that work and create new opportunities for local businesses to get involved."
Lowe said: "Having sponsored the club for many years, I understand the needs of sponsors and club partners, and how important those relationships are. I'm really pleased to be taking on this role and looking forward to working with the club."